A car sticker starts at seven figures and most deals never pay off without activation spend on top. WatchF1 is the activation: verified F1 fans, in bars, on race morning, doing missions your brand sponsors — with redemption data to prove it.
The Strava playbook, translated to race day: motivation, not interruption. Every product below puts your brand inside something fans already want to do — and every one reports joins, completions, and reward redemptions.
A single venue sponsors a local mission — "bring 4 friends Sunday, first round's on us." Perfect for our own venue partners and local brands.
Your brand challenges every fan in a market: check in before the formation lap, unlock your reward. Logo on the mission card, redemptions on your site.
Own a badge for the year — Night Shift, Globetrotter, Alarm Clock Club. It lives permanently on every Fan Licence that earns it, and every licence is a share card.
One Grand Prix, everything yours: the countdown, the Grid Pass email, the prediction game, and swag drops at the top venues in your target market.
The city-vs-city fan competition carries your name all season. Built for brands with multi-city retail footprints who want local pride working for them.
The crown jewel: "The [Your Brand] Fan Championship." Your name on the entire season-long fan title fight, the finale event, and the champion's GP trip.
The sponsorship industry's own numbers say 67% of modern racing sponsorship budgets go to content and fan engagement, not logo placement — because logos don't convert and engagement does.
On Strava, the model we've adapted, brands running sponsored challenges see 84% greater brand recognition than brands that don't, and single challenges have returned 7x directly-attributable ROI. We bring that mechanic to the one sport whose fans organize their entire Sunday around watching together.
You get a dashboard, not a vibe: joins, completions, check-ins by market, reward redemptions, and email attribution.
"We couldn't touch an F1 team deal. For the cost of one trade-show booth we put our brand in front of actual F1 fans in 40 bars across three race weekends — and we can see every redemption."
— WHAT YOUR FIRST CASE STUDY WILL SAY · Q4 2026Tell us your market and budget band and we'll send the full media kit with audience data, inventory calendar, and available race weekends. Takeovers for US GP weekends sell out first.