For Brands

F1 fans cost $10 million.
Ours don't.

A car sticker starts at seven figures and most deals never pay off without activation spend on top. WatchF1 is the activation: verified F1 fans, in bars, on race morning, doing missions your brand sponsors — with redemption data to prove it.

Get the rate card See sponsorship products

$3B+F1 sponsor spend in 2026, up 15% YoYAmpere Analysis

95%of brands priced out of F1 team dealsIndustry analysis

43%of 827M F1 fans are under 35Formula 1 2025 data

24×guaranteed activation weekends per yearRace calendar

The rate card

Fans do things.
Your brand is the reason.

The Strava playbook, translated to race day: motivation, not interruption. Every product below puts your brand inside something fans already want to do — and every one reports joins, completions, and reward redemptions.

$99 – $499 · self-serve

Venue Micro-Mission

A single venue sponsors a local mission — "bring 4 friends Sunday, first round's on us." Perfect for our own venue partners and local brands.

Entry product · books in minutes

$5K – $25K · per race or campaign

Badge Naming Rights

Own a badge for the year — Night Shift, Globetrotter, Alarm Clock Club. It lives permanently on every Fan Licence that earns it, and every licence is a share card.

Persistent, non-interruptive, social by design

$15K – $75K · per GP weekend

Race Weekend Takeover

One Grand Prix, everything yours: the countdown, the Grid Pass email, the prediction game, and swag drops at the top venues in your target market.

Vegas, Miami & Austin weekends price at premium

$25K – $100K · per season

Crew Cup Presenting

The city-vs-city fan competition carries your name all season. Built for brands with multi-city retail footprints who want local pride working for them.

Season-long presence across every leaderboard

$100K – $250K · per season

The Fan Championship Title

The crown jewel: "The [Your Brand] Fan Championship." Your name on the entire season-long fan title fight, the finale event, and the champion's GP trip.

One brand. One season. First come.

Why this works

Engagement you can invoice against

The sponsorship industry's own numbers say 67% of modern racing sponsorship budgets go to content and fan engagement, not logo placement — because logos don't convert and engagement does.

On Strava, the model we've adapted, brands running sponsored challenges see 84% greater brand recognition than brands that don't, and single challenges have returned 7x directly-attributable ROI. We bring that mechanic to the one sport whose fans organize their entire Sunday around watching together.

You get a dashboard, not a vibe: joins, completions, check-ins by market, reward redemptions, and email attribution.

"We couldn't touch an F1 team deal. For the cost of one trade-show booth we put our brand in front of actual F1 fans in 40 bars across three race weekends — and we can see every redemption."

— WHAT YOUR FIRST CASE STUDY WILL SAY · Q4 2026

Not our first race

Built by people who've run F1 brand programs

WatchF1 is operated by the team behind Air Fresh Marketing, a national experiential agency that has produced and staffed activations for 1,000+ brands since 2008 — including Formula 1 partner brand programs like the Duracell × Williams Racing retail sim-racing tour.

That means a sponsorship here isn't a banner ad. We can put your brand in the room on race day — sampling teams, branded moments, staffed takeovers — in any market on the map.

Duracell × Williams Racing sim-racing activation — produced & staffed by our team

Claim your spot

Get the 2026 rate card

Tell us your market and budget band and we'll send the full media kit with audience data, inventory calendar, and available race weekends. Takeovers for US GP weekends sell out first.